it’s that time at the start of a new season that we have our photoshoot, before the collection heads off to market. it is an exciting day in the sula studio.

here are some behind-the-scenes images of our autumn winter 26 photo shoot with model katy jackson and photographer will morgan.

pink on pink. pink is a sula signature colour. this season we used it for our photographic backdrop too.

these shots taken in the agricultural field, behind the sula garden, located in the sussex downs.

for the first time we have used neon pink in the collection (and neon lemon too). neon colours reflect more light, they are vibrant and energetic. it is believed that they increase levels of spiritual and emotional arousal too. ideal for a winter collection.

cashmere is the lightest and warmest of yarns. for autumn/winter 2027 we introduce a new range of hand-knitted cardigans, sweaters and scarves, patterned by holes, in neon pink and neon lemon.

neon tones are tempered by softer colour shades and ochre shadow checked silk, wools and cottons.