ss25 is here! light and airy, embodying the slow peaceful pace of a long hot summer. colour combining is central to our work. this season’s luxury textiles are offered in an exquisite palette of sun drenched and glowing peach, orange and sandy gold, sitting alongside dusty and worn whites, rose and blue linen denim.

we are excited to show you our spring summer 25 collection, there is versatility for both luxury and everyday.

with ss25 we present a dreamy moonbeam palette of silver peony pink; alabaster, biscotti (which has a stunning golden hue); beluga and pearl blue. luxury fabrics include super-light cotton voile; a weighty cotton with a satin-like sheen; japanese artisan woven linen denim; cupro and cotton-silk mixes.

techniques include softly pleated trims, shirring, smocking, drawstring ties, and patch worked pattern pieces. garment designs are inspired by french and japanese workwear; 1930s house dresses, sportswear and coastal resort styles — including high-waisted, lounge-style pants in sheeny fabrics with a beautiful drape. the names ‘comfy pocket dress’ and ‘comfy yoke dress’ privilege sula’s emphasis on feel; the look is elegant and flattering for diverse bodies. doll dress is an amplified design based on a miniature garment found in a japanese flea market. our ever-popular mud pants and classics such as stanley jackets are subtly reworked. french painter pants with low crotch and extended hand-painted wood button fastening fly feature various functional pocket styles.

our website will be selling sula slightly differently this collection — we have carefully selected the styles we think you will love and have brought more size variety to these. we hope that this means more people are able to buy the sula that they love.

spring summer 25 prints, ‘big flower’ and ‘small flower’, are designed by and exclusive to sula. inspired by 1930s abstracted, scattered floral prints, they are offered in cotton voile in three colourways: rose, palest blue and orange. we have also introduced the finest stripes and tiniest checks. ornamentation is integral.