the ss25 flower prints are called 'small flower' and 'big flower' — designed by and exclusive to sula. read on to hear about our design process, the decisions we made along the way, and the inspiration we found.

inspired by 1930s abstracted, scattered, floral prints, our ss25 flower prints are offered in a soft cotton voile. you can find our frill yoke blouse as seen above, as well as the brilliant blouse — an elasticated blouse with a light cotton lining. the elastic runs across the bodice, there is a v neck and little cap sleeves. both are available in our shop.

our inspiration for this season's motif was found at a flea market in japan, where alison picked up this vintage dressing gown — which has since been cropped into a tiny jacket by studio assistant matilda.

we messed around with the scale and colours for this print. we wanted our flower print to look worn out and faded, choosing light dusty colours alongside a vibrant orange — which we find excitingly contrary. our floral is offered in two different scales, and it is surprising to see how much this changes the style of the clothes.