sula news

challenges ahead

There are sad endings and new beginnings with unprecedented challlenges ahead. Changes like getting off the fashion c...

science behind colour

most people are trichromatic, this means they have three different types of cones in their eyes. A tetrachromat has 4...

cardigans in summer

After a life time of collecting cardigans, I decided it was time to take the best features and design the perfect car...

the rosalita dress

The Rosalita dress was inspired by the Rosa jacket which has roots in Eastern European workwear. I am wearing mine as...

the thorn dress

This dress was inspired by traditional Mexican shapes. The only exception is the neckline, although the traditional h...

how sula ss20 was created

the clean shirt

Clean shirt is easy, hard wearing and stylish, made from Japanese washi cloth which is from the pulp of the gampi tre...

the sweep dress

The sweep Dress was inspired by Alison's desire to create the perfect dress. Care, time and intricate work is a the h...

bts of aw19 photoshoot

It was bitingly cold outside. Luckily there was a wonderful wood burning stove. Fanta could warm her toes on it after...

inspired by vintage cloth

In Vietnam our production team have been busy marking up the cloth for cutting and stitching. Meanwhile, by the sea, ...

the creation of ss18

We have had a really fun day working on the SS18 collection, picking out fabrics and colours, trying on all of the cl...

sula in selvedge magazine!

"What’s the hardest part? The supply chain is very long and sometimes things are simply out of my hands — and things ...